The discussion made one thing clear: texting is no longer optional in collections, but choosing the right format is now a strategic decision. We had the opportunity to represent  Messaging Advisory & Execution  and join an excellent panel hosted by  Mike Gibb  from  AccountsRecovery.net  alongside from  Gordon C. Beck III  from  Valor Intelligent Processing ,  Bryce Payne  from  TCN ,  Ryan Peter  from  MRS BPO, LLC , and  Jeff Stewart  from  CBE Companies   Key Takeaways fro

Over the last year, rich communication services (RCS) and WhatsApp have dominated conversations about next‑generation messaging. This is specially true for RCS in North America. However, in markets with large iOS penetration, particularly in North America,   Apple Messages for Business (AMB)   deserves equal attention. According to Apples, there are over   2.3 billion active Apple devices   and around   80 %   run modern versions of iOS. Because the Apple Messages app is pre‑

At the   Mobile Ecosystem Forum   in Vegas, I joined   Cheryl Sanders, CS and Operations Strategy Architect   (EVP, Mobile Strategy at  Listrak   )   in a panel moderated by   Matt Ekram   to share real world lessons from guiding brands through their # RCS (Rich Communication Services)   journey, from their initial excitement to measurable execution. Here is a summary of what we discussed with the hope to help all marketeers, brands and service providers thinking how to make