The discussion made one thing clear: texting is no longer optional in collections, but choosing the right format is now a strategic decision. We had the opportunity to represent Messaging Advisory & Execution and join an excellent panel hosted by Mike Gibb from AccountsRecovery.net alongside from Gordon C. Beck III from Valor Intelligent Processing , Bryce Payne from TCN , Ryan Peter from MRS BPO, LLC , and Jeff Stewart from CBE Companies Key Takeaways fro

At the Mobile Ecosystem Forum in Vegas, I joined Cheryl Sanders, CS and Operations Strategy Architect (EVP, Mobile Strategy at Listrak ) in a panel moderated by Matt Ekram to share real world lessons from guiding brands through their # RCS (Rich Communication Services) journey, from their initial excitement to measurable execution. Here is a summary of what we discussed with the hope to help all marketeers, brands and service providers thinking how to make