120m
WA USER IN US
A GLOBAL MESSAGING POWERHOUSE WITH 3.3 BILLION USERS
WhatsApp is the leading consumer messaging app with approximately 3.3 billion users globally. While there are only 120 million users on WhatsApp in North America, the largest brands will have roughly a third of their customer base active on WhatsApp, with a heavy emphasis on international or multilingual audiences. WhatsApp users spend hours per day in the app, it is not a channel to ignore, although it might not be the first channel to deploy in North America.
REDUCE COSTS WITH
FREE USER-INITIATED MESSAGING
WHAT YOU CAN DO WITH WHATSAPP API
As of April 2025, Meta is offering customer service or user initiated messaging for free. This makes IVR & webchat deflection highly cost effective
Where ever you can place a QR Code in multiple languages, offering support over WhatsApp is very effective with all multilingual audiences
Click to WhatsApp Ads (including click to Instagram & Messenger) is an effective prospecting and user acquisition tactic not available on other channels.
WHAT YOU CAN NOT DO WITH WHATSAPP API
As of July 2025, Meta is offering customer service or user-initiated messaging for free, but temporarily blocking all business-initated messages. This means marketing blasts will not work on this channel perhaps until 2027
