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APPLE MESSAGES FOR BUSINESS (AMB)

PREMIUM EXPERIENCES, 
NATIVE TO IOS... 

BUILT FOR SERVICE, COMMERCE & LIFESTYLE NOTIFICATION FLOWS.

With 60–70% of smart devices in North America running iOS - the opportunity to engage customers through Apple’s native messaging app is unmatched. For premium global brands to tech startups, iOS share often exceeds 90%, especially among affluent and experience-driven consumers.​

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A Smart Move for Lifestyle Startups

Apple has recently - and selectively - opened the door to lifestyle and community brands that prioritize experience design.

Brands like The Nudge, Partiful, and Dola AI are now leveraging AMB to deliver richer, more personal conversations at a fraction of SMS/MMS costs. For startups, AMB is a rare chance to provide top-tier CX without the spend - if journeys are thoughtfully crafted.

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We Help Brands:

  • Design high-converting, intuitive user journeys

  • Align CX with clear KPIs

  • Navigate Apple’s review process and technical setup

  • Maximize long-term ROI from the channel
     

AMB isn’t just a messaging channel - it’s a strategic experience layer.  Let us help you unlock its full potential.

Initially slow to scale after its 2018 launch, AMB is now surging in relevance thanks to :
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No Carrier Fees

No Messaging app to download

Native In-line Payments

End-to-end encrypted

O-Auth2 authentication

Maps and Calendar Integrations

TRANSFORM CX WITH CONVERSATIONAL EXPERIENCES

HOW TO GETTING 
STARTED

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Segment your Audience to find your WhatsAPP users

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Deploy WA in the correct entry points (IVR, Website Service Pages, Ads or multi Lingual QR Codes)

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Explore LLM-based Automation for a better user experience

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HOW TO GET STARTED WITH AMB

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Identify your iOS Audience

Use device detection or campaign insights to prioritize iOS users

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Deploy AMB at High Intent Entry Points

Add AMB buttons to places where customers are already seeking help or exploring purchases like apps, websites, map listings and post purchase emails

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Design Rich, Guided Experiences

Leverage Apple's native UI elements and integrate AI where appropriate to reduce friction, improve outcomes and delight users

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Work with Messaging Advisory's Experts to Align with Apple's Guidelines

Apple's approval process is nuanced, particularly for newer categories such as lifestyle and community. Messaging Advisory ensures your brand is set up for success from day one.

Message Advisory provides expert guidance on crafting clear, effective, and impactful Messaging App execution. 

We are the leaders in RCS, Apple & WhatsApp, product work & conversational design for brands in North America

© 2023 Messaging Advisory
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Messaging Advisory logo

Message Advisory provides expert guidance on crafting clear, effective, and impactful conversational AI. 

We are the leaders in RCS, Apple & WhatsApp, product work & conversational design for brands in North America

© 2025 Messaging Advisory
Powered and secured by Wix

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Contact

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San Francisco Bay Area

lou@messagingadvisory.com

+1 5103887975 

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