Key Building Blocks for a Successful AMB Implementation are critical to make it successful Contact us if you want to learn more As consumers shift toward messaging-first interactions,   Apple Messages for Business (AMB)   has emerged as one of the most trusted and frictionless channels for customer engagement. Unlike SMS or web chat, AMB lives natively inside Apple’s Messages app, the same place users communicate daily with friends and family. For brands, this creates an oppo

Over the last year, rich communication services (RCS) and WhatsApp have dominated conversations about next‑generation messaging. This is specially true for RCS in North America. However, in markets with large iOS penetration, particularly in North America,   Apple Messages for Business (AMB)   deserves equal attention. According to Apples, there are over   2.3 billion active Apple devices   and around   80 %   run modern versions of iOS. Because the Apple Messages app is pre‑