At the   Mobile Ecosystem Forum   in Vegas, I joined   Cheryl Sanders, CS and Operations Strategy Architect   (EVP, Mobile Strategy at  Listrak   )   in a panel moderated by   Matt Ekram   to share real world lessons from guiding brands through their # RCS (Rich Communication Services)   journey, from their initial excitement to measurable execution. Here is a summary of what we discussed with the hope to help all marketeers, brands and service providers thinking how to make

by   David Fernandez Vinuales   For more than two decades, SMS has been a driver of retail and beauty direct marketing. Simple, and...