At the   Mobile Ecosystem Forum   in Vegas, I joined   Cheryl Sanders, CS and Operations Strategy Architect   (EVP, Mobile Strategy at  Listrak   )   in a panel moderated by   Matt Ekram   to share real world lessons from guiding brands through their # RCS (Rich Communication Services)   journey, from their initial excitement to measurable execution. Here is a summary of what we discussed with the hope to help all marketeers, brands and service providers thinking how to make