Infobip has surpassed 10B RCS Business Messages delivered

The latest milestone shows just how quickly RCS has become a mainstream channel for enterprise messaging. Read our Messaging Advisory & Execution article about it which highlights:

• The Explosive Growth: RCS traffic grew 500% YoY, with Apple’s adoption accelerating uptake (14× growth in North America).

• The Enterprise Adoption: Brands across finance, retail, and education are shifting from SMS to richer, trusted experiences with video, carousels, and branded sender IDs.

• The AI & Personalization Opportunity: Companies are using RCS to orchestrate conversational journeys that are more engaging and ROI-driven.

RCS is no longer “the next big thing.” It’s here, and it’s redefining customer engagement in North America and rest of the world. 

What do you think, will RCS replace SMS as the default channel for business messaging? Will there be other relevant channels like Apple Messaging for Business or WhatsApp